Last month while in Seoul, I got the chance to meet designer Jin-woog Koo who is the director of NOTHING dESIGN GROUP. I had the opportunity to see his designs via his site before meeting him and was really impressed with his products. The designs were simple yet witty and quite the attention grabbers. But most importantly, many of their products were practical and each design actually served a purpose. Speaking with him in person, I learned that there was much more to NOTHING dESIGN than just product design. Jin-woog Koo also spearheaded the group’s installations in various exhibitions around the world. Here’s a look at some of their more recent exhibitions.
Fish in the Sky
Last year, NOTHING dESIGN took part in the ExperimentaDesign Amsterdam 2008 with their Fish in the Sky installation. The design concept juxtaposes the blue sky with the ocean, creating the illusion where the ‘flying’ Dutch herring appear to be swimming. Small wind-bells were also attached to each fish as thousands of years ago in the Orient, and the tinkling of the wind-bell represented miracle sounds which stimulated poetic sentiment.
Miniature versions of these fishes were also handed out around the city where they were attached to bicycles, balconies and car antennas. The philosophy and concept of the project was well thought out and the execution was brilliant.
Updated: Browse through more photos of the Urban Play project which Fish in the Sky was a part of here.
The Origin
Mocoloco takes a look at The Origin washbasin, which is inspired by the “flowing water of a stream”. Water gently shoots out from the top and travels down a curved slope leading to a wash basin at the bottom. The sprouting tap allows a stone to be either put on top to restrict waterflow or removed to let the water out. Another stone acts as a plug at the bottom of the river acting as a plug for the sink.
Stay tuned as next week we’ll talk more about the products from NOTHING dESIGN.
Updated: Click to read Part II















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