Community DIY 

Visionary: Amy Krouse Rosenthal


After watching Amy’s (@missamykr) Kindness Thought Bubble Short film, I knew she was someone whom I wanted to get in touch with. I was intrigued by her spirit, ability to bring people together, and was inspired to share her story with you all. As Amy describes it, “The Kindness video is a short film/meditation on the power of kindness. It is a collaboration with the Toronto-based design firm Thought Bubble and seems to be striking a chord with people of all ages, from all corners of the globe.” Have a look for yourself and see what you think…

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Amy Krouse Rosenthal is a writer, filmmaker and radio host who exhibits variety and sheer innovation behind her creative endeavors which is what really draws a crowd. She has been featured in various publications and media, as well as being a presenter at TEDxWaterloo, presenting ’7 Notes on Life’. At first, I didn’t re-call the name, but after thinking a little deeper, I realized she is the author of some of the most famous children’s books (and also my favourite children’s books) – Little Pea, Little Oink, Duck! Rabbit! and Yes Day!.


Her work in literature and media has been recognized by critics and communities worldwide. Vidafine was fortunate enough to catch Amy during her busy schedule to speak with her about her life, her work and her aspirations for the future.


Vidafine: Where do you get your inspiration from?

Amy: Life. (both the existential reality, and the cereal.)

Vidafine: They do say breakfast is the most important meal of the day! What was the ‘spark’ for your work?

Amy: Early on I was given the wise advice that you don’t have to be the absolute very best at what you’re doing; but the ONLY one doing what you’re doing. In other words, find and cultivate YOUR voice, YOUR thing.

Vidafine: That’s really interesting that you say that. Being well rounded is a great quality to have, because through the different experiences, it will be able to find YOUR thing much easier. Where do you see yourself in 5 years time?

Amy: While I do have to plan out a bit with various endeavors- be it regarding my children or my work- I really, in general, do my best to think/live in the here and now so that kind of futuristic projecting doesn’t have much lure for me to be honest.

Vidafine: It’s true, planning too much takes the fun out of the experience. Tell us about the Beckoning of Lovely project that has really gained worldwide recognition!

Amy: The Beckoning of Lovely began with a spontaneous public gathering on 8/08/08 at “The Bean” sculpture in Chicago’s Millennium Park. The event was a testament to the power of community, cooperation, and hope amongst strangers in the name of all things lovely. The project has since grown and evolved into the making of a full-length feature film. [The Beckoning of Lovely was a project that sprouted from a previous video she had created, called 17 Things I Made. In the video The Beckoning of Lovely, Amy was determined to make an 18th 'thing'.]

Have a look to see how the community responded…
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Vidafine: Finally, with every passing day, what is it that you ultimately want to see in this world, and in people?

Amy: I’ll answer with this quote that I really dig:
“It’s rather embarrassing to have given one’s entire life to pondering the human predicament and to find that in the end one has little more to say than, ‘Try to be a little kinder.’”
~Aldous Huxley

For more on Amy’s quest for a better world, I encourage you to have a look at MISSion Amy K.R. which includes her suggested weekly ‘missions’ that essentially encourage people to live better and interact better along with motivating each person’s soul in her own unique way. Some examples of her proposals include:

-Always Trust Magic (ATM): a mission asking people to leave anonymous, little notes taped to the ATM’s we use as a way to surprise and delight the next person who arrives there.

-Who’s Up for Going No Where Fast: a mission aimed to bring people together and let people know that they weren’t alone. They would bring the coffee, she’d bring the donuts.

-Make a Wish: a mission asking individuals to call a hot line she had created to share their wishes with the world, and she would do her best to make them come true.

-Imagine Nation: a mission where people of the world would come together and write a children’s book together!

-American Idle: a mission asking people to do. nothing. The thoughtfully crafted and savored type.

Thanks Amy for your time, keep doing what you’re doing! You are exactly the type of person that makes the world go round.

Visionary: Colin Asuncion chARiTy
Visionary: Natalia Kantor, Roads Less Traveled
Visionary: Renny Ramakers of Droog
Visionary: jeffstaple of Staple Design
  • http://www.facebook.com/eugene.loo Eugene Loo

    Amy! Congrats on being our first (of many) Visionaries! I love what you do and that was a great vid. Did you make that yourself?

    What a story too. How's 'the man in the thrift shop doing these days?' I'm not married myself, maybe I should visit more thrift shops? ;)

    (if you don't understand my post, check out the video above! It'll make you smile!)