The Great Outdoors 

All Natural Swedeners


It’s been a while since we’ve professed our love for all things Scandinavian (see here and here) but to sum it, it’s the very essence of the culture that sparks our interest for this love. Whether it is the designs, music or lifestyle that comes from the region, we see a perfect mix of attention to detail, the hunt for perfection and ingenious improvements through innovative thinking. And that’s precisely what has drawn our attention to Mr. Mudd and Mr. Gold when we first got wind of it.


Sounding more like a law firm than a boutique, Mr. Mudd and Mr. Gold has masterfully crafted their image as they curate items revolving around the theme of “American heritage”. Although labelled as being American inspired, these heritage brands are actually from Japan and Europe, with the majority being from the States. The owners have brought their vision of bringing otherwise unavailable brands to the community of Södermalm in Stockholm, Sweden.


The eclectic mix of products include everything ranging from handmade American engineer boots from Wesco, to Rhodia notebooks and teddy bears made from Josef Frank fabric and goatshair mohair. Besides the quality of craftsmanship, the common thread amongst these products is the influence of American heritage, which is essentially an extension of reconnecting with nature and the great outdoors. The extensive use of unfinished wood in the store does a great job in emphasizing the theme too.


So perhaps if you are ever in the area you can check out their stuff and suggest other interesting items for them to stock!


Levis – Carrying on Tradition
Taliesin Shelters
Sidy Shelter Evening
Blissful Luxury Eco-Travel at Soneva Kiri
All I Want For Christmas ($30 or More)