My love of street food you can say stems from the raw, grittiness of it which really makes street food as appealing as it is. No pretentiousness, no fronting, just good food done right. Now we’ve touched upon the ever growing trend of food trucks catering to the time starved on-the-go citizens in urban centres (see here). So when I finally got the chance to catch an episode of The Great Food Truck Race the other day, needless to say, it quickly grabbed my attention.
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As somewhat of a cross between The Amazing Race and The Apprentice, The Great Food Truck Race is the latest food-based reality series to pop up on the tube. The premise is simple. Seven teams of gourmet food trucks compete on a road trip across America to see who can get the most sales each week. As the food truck teams arrive at each pre-determined city, they’re given a starting budget that can go towards food, advertising and anything that’s necessary to make sales. Each week, the team that sells the least goes home while the last team standing wins $50,000.
Just because people are in a rush in the daily grind of things, it doesn’t mean that they shouldn’t be able to enjoy the simple things in life. I strongly believe that a good meal with fresh quality food definitely makes one’s day that much better. And I think it’s great what these food trucks are doing by bringing fresh, diverse food to busy individuals on the go.
And as for my picks for the winners, I’d say it will come down to the Nom Nom Truck – serving fusion and traditional Vietnamese sandwiches and tacos, and Grill ‘Em All – the heavy metal head bangers cooking up gourmet burgers. Based purely on my food partiality of course. You can watch The Great Food Truck Race on the Food Network Sundays at 9pm/8c and Wednesdays at 8pm/7c.