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Augmented Reality 

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Print used to be the only form of advertising and it was simple. Then came talking voices, moving pictures and with technology’s latest advancements, there are even more ways to get the message across. With augmented reality becoming more and more popular, ads have now incorporated this interesting component into their communication.

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Take for example, the video for the Toyota IQ. By showing the picture code to your webcam, a 3D image will appear and do all sorts of things. With the IQ, you can see the vehicle driving down a road as well as all of the parts that it is made up of. The picture images that make up the amazing movement is nothing more than a square picture with some pixels which can show a variety of different things. Learn more about them here.

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That is where it all starts, and while most ads have the visible symbols, other companies may hide it so that it is not seen to the human eye. Like this twist on a classic children’s card game, Pokemon!

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The ads haven’t taken the world by storm just yet, but are becoming more frequent in Europe compared to North America. However, we can quickly see its potential in North America as the technology lets customers see what the advertised product is like from all angles, without actually leaving their computer screen. Definitely, a great benefit for the consumer. Check this video out from the Netherlands where public service employees are being attacked on the job. The billboard had an incident occur on half of the screen while passerby’s stared at their reflections.

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Comment
  • http://www.facebook.com/eugene.loo Eugene Loo

    Great post. The possibilities really are endless, but I'm curious to see how quickly this will be integrated into everyday life.

    Technological breakthroughs come about from time to time and often, it seems, it takes a while for such products to adopted, as a whole, by the public.

    It will be interesting to see how this trend continues and which businesses cash into using augmented reality for advertising purposes.