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Real Good Blu Dot at Urban Mode

Urban Mode

Last month, Vidafine had the honour of being invited to the Blu Dot showroom opening by Urban Mode owner, Myrlene. The Toronto furniture boutique has added a permanent show floor connected to its existing store space, housing the Minneapolis-based Blu Dot line of products.

After amusing ourselves with the new goodies populating the garage-turned-store-space, we gathered around for an informal speech by Blu Dot CEO, John Christakos. After a few years in Management Consulting, John left his high-paying job to start Blu Dot with two college friends who shared a passion for design and architecture. With an aim to build affordable, but good furniture, Blu Dot was born in 1997. Since then, the three have not only created useful and affordable furniture, but also built the Blu Dot brand through fun ideas and smart marketing campaigns. Some of these include the Good Design is Good Gallery, featuring the simple things in life that are simply good; and the Blu Dot Desktop Clock, which displays on your desktop a different image for each minute that passes by.

Blu Dot

Blu Dot 2

More recently, the creative firm has partnered with mono to leverage the power of GPS and Twitter, putting together the REAL GOOD experiment. On November 4-5 of 2009, 25 Real Good Chairs were scattered around the streets of New York City, and their journeys to their new homes were compiled into a short film. Check it out… it’s real good!

embedded by Embedded Video

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Comment
  • http://www.vidafine.com ben

    check out the video check out the video it's really cool!

  • ecee

    the video is actually quite funny if you ask me.. the people's expressions/actions are priceless!