Crowdsourcing Synergy 

Interactive Arcade Fire Music Video

Picture via Blurasis’ Flickr

One thing that crowdsourcing really brings to the table is the human interaction in the otherwise one directional conversations that occur through various channels of media. Users have been empowered with the ability to more than have a say, and actually have a hand in the creation of the final product. Take a look at music videos for instance. Traditionally, it has been musicians putting together a short flick for the viewer’s pleasure. But as usual, the advancements of technology have lubricated the engine for interaction between the makers and users. Take acclaimed Canadian indie rock band, Arcade Fire for instance. They recently released a music video – but with a slight twist.


Engaging their fans and viewers, Arcade Fire’s new interactive video allows them to actually experience a few minutes of memorable nostalgia as the video brings them to a place that’s familiar to them – the neighbourhoods where they grew up. With the help of Google Maps, the song “We Used to Wait” plays upon the video where a man is jogging. Several other browser windows open afterwards of Google Street View, slowly display the familiar cues of your childhood memories. Interactivity which brings about a sense of control and influence while in the comfort of user’s armchair, support the contribution of the viewers. Instead of leaving viewers in a passive state, Arcade Fire and the production team has essentially put the power in your hands to control what you see and enjoy.

So how does this work? It’s a simple process. First, users input the postal code of the house which they grew up in. Then the magic of Google Maps brings you to street view and rotates to give you a better view of your childhood neighbourhood.

For the project, they actually worked with Google Creative Lab and employed Crowdflower, a crowdsourcing company from San Francisco specializing in tapping into a labour pool of over 500,000 workers from multiple sources. The project brings together all their fans and provides a unique viewing experience. It’s definitely interesting to see how artists and other media communities are making use of technology to encompass a more hands on, and connecting experience.

Go ahead and try out the video The Wilderness Downtown here.

Please note, the video works best on Google Chrome, so be sure to use that when watching.

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  • http://www.vidafine.com ben

    Playing the video heats up my i5 Macbook Pro

  • Anonymous

    I tried it and it´s very well done..congratulation to the guys who made the all interaction +++