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4food for Thought

4food-diy-burger

There has been a lot of buzz around the idea of online gaming as of late especially with the rise of popular social media sites like Facebook and Foursquare which have integrated a gaming component into their applications. But what if gaming was introduced on a whole new level? What if it was integrated into your daily diet? We’ve discussed the idea of DIY heels a while back, but this month, the people at 4food have cooked up something else. A DIY burger joint that allows you to place your order for a customized burger online and try your chances at leading the pack on the 4food onsite leaderboard.

Here’s how it works…

Before you head over to 4food’s brick and mortar location at 40th and Madison Avenue in New York City, you go to their website and pre-order your customized burger.

There are a variety of buns to choose from. There are also a variety of meats and fish to choose from too! (No more beef or chicken!) What struck me was the delicious sounding ‘scoops’ that you can choose from to add to your burger. Baked beans, cheddar and scallion grits, dried nuts and fruit, avocado and chili mango, spinach and pine nuts, potato and chorizo hash, edamame and sea salt just to name a few! For cheese lovers, there’s even Gruyere or goat cheese options! Their list of condiments also doesn’t fall short of spectacular either.

4food

So once you’ve assembled your burger online, you simply give it a name and head over to 4food to pick up your order. After that, let the games begin!

4food

As soon as you’ve created your burger, you will be able to broadcast your creation on the World Wide Web, most notably through Twitter and Facebook. Each time your creation is ordered by a customer of 4food, you (the creator) will get $0.25 USD credit to be used at 4food. Simply put, you create something spectacular, people like it and buy it, you get a commission. The more people that buy your burger creation, the higher your burger will be on the in-store leaderboard. In effect, those wanting to achieve the top spot will likely be ‘sharing’ their creation to friends and family, and ultimately bringing more customers to 4food. A win-win situation for both parties.

4food

4food was created with a mission to ‘de-junk’ fast food as they like to call it. Offering customers healthy options, 4food hopes to maintain the fast food restaurant vibe, but ditch the high calories that traditional fast food joints tend to be synonymous with. The impressive 3 level space also has power outlets at every seat (your receipt comes with a Wi-Fi password) for your electronic usage convenience and a massive video screen which projects among other things, recent Tweets and public Foursquare check-ins to keep you entertained while you eat.

But never fear, if you didn’t get a chance to pre-order your burger online before walking in, or are looking to taste another’s creation after peeking at the leaderboard on premise, there are also a half-dozen iPads for self-service orders, as well as iPad-equipped employees walking around to help speed things up.

4food

Do you think the world (or at least North America) is ready for something like 4food? Do people just want to eat a decent meal and skip all the gaming fuss or is gaming and customization becoming a part of our everyday lifestyle? I personally like the idea of customization, but I’m not a huge gamer, so though I like the idea, I probably won’t be vying for that first place position at 4food.

photos via Scott Beale / Laughing Squid

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Comment
  • http://twitter.com/manleyh Manley H

    That sounds really cool! Too bad there's nothing like that in Toronto =(.