With a handful of successful celebrity collaborations already under its belt (Brad Pitt…need I say more?), Kiehl’s shows no signs of stopping its innovative, synergetic partnerships. Earlier this year, a project united the popular skincare and haircare brand with Jeff Koons, one of the world’s most influential contemporary artists, to raise funds and awareness for The Koons Family Institute.
Jeff Koons’ work can be found in some of the world’s most prestigious museums and art galleries- London’s Tate Gallery, the Tokyo Metropolitan Museum, and New York’s Guggenheim Museum, to name a few. Koons is perhaps best known, however, for his large-scale public sculptures such as the enormous metallic Rabbit Balloon on display at Toronto’s Nuit Blanche in 2009 (the Rabbit Balloon made its debut in New York City at the 2007 Macy’s Thanksgiving Day Parade).
Koons designed a run of limited edition packaging for the Kiehl’s Crème de Corps Holiday Collection. The bottles of Crème de Corps Body Lotion (a favourite of Kiehl’s customers) and Crème de Corps Whipped Body Butter featured whimsical images of colourful balloons, one of the artist’s favourite mediums.
While getting skincare aficionados and art scenesters to intermingle in the corporate marketplace is an exciting endeavour itself, the Kiehl’s-Koons design project was actually geared towards humanitarian aid. 100% of the net profits from the sale of these products will benefit the Koons Family Institute, an initiative of the International Centre for Missing and Exploited Children (ICMEC). The Kiehl’s-Koons partnership was spear-headed “with the shared vision of creating safer, more sustainable environments for children [in need]” (kiehls.com).
Through its inventive and philanthropic joint ventures, Kiehl’s continues to assert itself as one of the most forward-thinking skincare brands on the market. The limited edition Crème de Corps products are still available online and at select Kiehl’s stores while quantities last.