A few years back, watches used to be the convenient way to tell time. They used to be on everyone’s wrists but a clock seems to be the standard on any electronic device nowadays. So companies have been looking at ways to design watches that have the ‘wow’ factor, in hopes of regaining the public interest again.
Enter the VUE; a collaboration between Yves Behar (fuseproject) and Issey Miyake. I’ve never really been a watch type of girl but this design could appeal to many of you who like the minimalistic design.
It’s called the VUE because it represents the appearance and disappearance of time. From the picture above, you can see that the current hour is only displayed through a small circular window while the ones before and after are faded. This is supposed to remind the wearer that time has passed and that the future is coming. This gives the word “time” a whole new meaning!
I really love the way they took what a watch signifies and literally incorporated it into their design. The notepad packaging is also quite clever too. The price however, is a little steep. With $400, you can probably buy a lot of other watches that do a lot more things (but may not look as cool)!