We at Vidafine love design and innovation with a cause. In a time when environmental initiatives are guiding principles for many organizations, we love how companies, through simple acts, are helping to replenish our planet with its natural beauty. That’s why we really appreciate how companies like WeWOOD are sharing their mission of creating a more sustainable future with the help of their customers.
Priding themselves on their avant-garde approach to sophisticated sustainability, WeWOOD emerged out of Italy in 2010, bringing stylish timepieces into the marketplace. As an extension of their company’s mission, they have committed to planting one tree through the American Forest organization for every WeWOOD watch purchased by their customers. Recently, in January of 2011, WeWOOD planted their first 1 000 trees in the Los Padres Conifer Forest as a result of sales.
As you may have noted, the design of WeWOOD’s selection of watches are inspired by the tree for its natural beauty and powerful way of life. The pieces are 100% wood, made from toxic-free materials and are hypo-allergenic. Weighing in at approximately only 42 grams, you will barely notice it’s on! For more information, visit WeWOOD or chat with them on Twitter!
“The best time to plant a tree is twenty years ago. The second best time is now.” So what are you waiting for?